Personal Branding: Why Followers Don't Equal Business Success
Personal branding works best when you measure results, not follower counts. That is the view of Shem, an entrepreneur who helped build Safety Pup XD, a company that began when a friend's dog ran into a dark forest. In this conversation with his childhood friend Jeremy Van Wert, he explains why a smaller group of people who believe in your mission is worth more than a big audience.
Selling Without Being Pushy: Sales Skills for Good People
Selling without being pushy is possible when you treat sales as a service and your message as something the market helps you refine. That is the view of author and thought leadership coach Nicky Billou, who joins Jeremy Van Wert to explain why good people with weak sales skills struggle, how messaging gets tested, and why serving your network builds lasting business.
Starting a Business From a Passion: How a Parade Producer Did It
Starting a business from a passion worked for Ray Pulver, who turned years of volunteering on a hometown parade into Upbeat Parade Productions in San Jose, California. His company now works with 23 parades from Portland to Palm Springs and Las Vegas. He tells his friend Jeremy Van Wert how networking, trust and a positive habit of mind built it.