Personal Branding: Why Followers Don't Equal Business Success

Personal branding works best when you measure results, not follower counts. That is the view of Shem, an entrepreneur who helped build Safety Pup XD, a company that began when a friend's dog ran into a dark forest. In this conversation with his childhood friend Jeremy Van Wert, he explains why a smaller group of people who believe in your mission is worth more than a big audience.