Strategy vs Tactics: Why Instant Gratification Hurts Your Brand
Strategy vs tactics comes down to this, according to business coach Erin Andrea Kraske: strategy is your path to a destination, while sales, promotions and how-tos are tactics that serve it. She tells Jeremy Van Wert why chasing instant returns drains small businesses, and why she thinks a purpose that leaders actually live makes business easier.
Leadership Principles From the Blue Devils: Build a Culture That Lasts
Strong leadership principles start with values that people live, not words on a wall. David Gibbs, director of the Blue Devils Drum and Bugle Corps, explains how he built one culture for 165 young people and dozens of staff. He tells Jeremy Van Wert about trust, roles, hard decisions and why he says regret is worse than failure.